The Friedrich-Loeffler-Institut (FLI) has redesigned its logo. This was due to both design and technical requirements: the previous logo was no longer contemporary and could not be used effectively across all media. In particular, its small-scale design made it difficult to read when reduced in size.
The new logo incorporates a fresh colour spectrum and a highly abstracted icosahedron, which is a tribute to the virological research of the institute's founder and is inspired by the art on the island of Riems, FLI`s main location. In addition, an animal can also be recognised in the abstract form, which is fitting for the FLI as the Federal Research Institute for Animal Health.
'Behind this seemingly simple solution was an intensive process involving many ideas and discussions,' emphasises FLI President Prof. Dr. Christa Kühn. ‘The result combines tradition with the future.’
With the revised logo, the FLI has created a modern, versatile symbol that highlights its innovative strength. 10 October marks the anniversary of the FLI's foundation, as it was on this day in 1910 that Friedrich Loeffler officially began researching foot-and-mouth disease on the island of Riems. What better occasion to launch the new logo?
